a globe of screens with images on them

2016 IMCA Annual Conference Speakers Announced

Bob Rusbuldt, Leilani Brown and Kelly McDonald Highlight “A” List of Presenters at June 19-21 Event in Baltimore


Wednesday, June 1, 2016 10:10 am EDT



.@imcanet Annual Conference June 19-21 features "A List" of presenters! #IMCA2016

BALTIMORE--(BUSINESS WIRE)--The Insurance Marketing & Communications Association (IMCA) has announced its 2016 Annual Conference lineup of presenters, which features Bob Rusbuldt, president and chief executive officer of the Independent Insurance Agents & Brokers of America; Leilani Brown, vice president and chief marketing officer at the Starr Companies; and multicultural marketing expert Kelly McDonald, president of McDonald Marketing.

The event will take place June 19-21 at the Hyatt Regency Baltimore on the Inner Harbor. The conference will also feature the presentation of the IMCA Innovation Torchbearer Award, one of the most prestigious honors in the insurance industry, and the Showcase Awards, which will reward the very best insurance marketing and communications programs and projects.

“We have a tremendous lineup of ‘A List’ speakers this year,” said Mark Friedlander, IMCA board chair and head of corporate communications at The Main Street America Group. “These thought leaders will not only inspire and educate our attendees, but will also provide everyone with impactful takeaways they can engage immediately upon their return to their own organizations.”

General Session Presentations

  • Kelly McDonald, McDonald Marketing – “Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don’t Understand”
  • Sarah Hill, StoryUP – “Virtual Reality: Step Inside the Story”
  • Leilani Brown, Starr Companies – “Marketing as a Strategic Partner to Grow Your Business”
  • Bob Rusbuldt, IIABA – “State of the Industry”
  • Matt Ferguson and Jeff Eberlein, Eric Mower + Associates – “Achieving Friend Status with Your Customers”
  • Laura Stykowski, Allstate - “Crisis Management – How to Protect Your Company’s Reputation”
  • Hailey Cobb and Tara Lilly, The South Agency – “A Digital Marketer’s To-Do List: 8 Things any Insurance Professional Can Implement Tomorrow to Improve Their Digital Marketing”

Breakout Sessions

  • Kelly McDonald, McDonald Marketing – “Disaster Recovery and Crisis Management Using Social Media” and “Come Together: Generational Differences and How to Work with Someone Much Older or Younger Than You”
  • Peter van Aartrijk, Chromium – “Branding from the Inside Out”
  • Alison Bond and Sandeep Kharidhi, LexisNexis Risk Solutions – “Acquire with Retention in Mind”
  • Chris Murphy, IBM Marketing Cloud – “Trends in Digital Marketing for the Financial Services Industry”
  • Sarah Hill, StoryUP – “Hands on with Virtual Reality”
  • Hailey Cobb and Tara Lilly, The South Agency – “And the Winner is…. Examining the Insurance Industry’s Top Digital Marketing Campaigns”
  • Matt Ferguson and Jeff Eberlein, Eric Mower + Associates – “Deepening Customer Friendships”
  • John Feddern, Wahlstrom – “Key Trends from the Localsphere/Programmatic Advertising 101”

Additional information about all of these impactful presenters and other conference information is available on the IMCA website.

Please note that registration is required to attend the 2016 IMCA Annual Conference and Showcase Gala, which will take place June 19-21, 2016 at the Hyatt Regency Baltimore on the Inner Harbor. The registration deadline is June 6, 2016. More information is available at http://imcanet.com/events/2016-annual-conference-showcase-gala/.

Conference Sponsors and Exhibitors

“We could not conduct a conference of this magnitude without the tremendous support of our sponsors and exhibitors,” Friedlander said.

The Main Street America Group is IMCA’s first-ever Diamond Sponsor. Other sponsors of the 2016 IMCA Annual Conference include:

Platinum Sponsors: LexisNexis Risk Solutions and Siteimprove

Gold Sponsors: AM Best, Bankers Advertising Company, IBM Marketing Cloud, Independent Agent Magazine, Insurance Journal, Risk & Insurance and Wahlstrom

Silver Sponsor: Business Insurance

Bronze Sponsors: The Co-operators and Grinnell Mutual Reinsurance

Exhibitors: Hult Marketing, LifeLock Business Solutions and PreciseLeads

About the Insurance Marketing & Communications Association

IMCA (www.imcanet.com) is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multiline insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the industry’s top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.


The Insurance Marketing & Communications Association
Media Contact:
Gloria Grove, 952-928-4644
IMCA Executive Director

Connect with Main Street America: Facebook LinkedIn Twitter