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IMCA Webcast to Focus on Behavioral Economics that Drives Insurance Purchase Decisions

Sept. 15 Program to Provide Marketing Strategies for Agencies and Carriers


Tuesday, August 16, 2016 11:05 am EDT



.@IMCAnet 9/15 webcast focuses on behavioral economics driving insurance buying

MINNEAPOLIS--(BUSINESS WIRE)--The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Thursday, Sept. 15, 2016 at 2 p.m. EDT.

The live program, “Learn How Health and Life Insurance Purchase Decisions Can Be Prompted Using Behavioral Economics,” is targeted to insurance agents and carriers and will be presented by Lianne Wade, vice president, customer insight at the Wilde Agency.

During this interactive webcast, Wade will lead a discussion on a proprietary research study the Wilde Agency commissioned, which validated certain behavioral economics principles can prompt consumers’ decisions for purchasing insurance products. This one-hour live broadcast is free for all IMCA members and just $49.95 for non-members.

“Emotion plays a key role in decision-making for consumers,” said Mark Friedlander, head of corporate communications at The Main Street America Group and IMCA board chair. “During our informative webcast, Lianne will outline how research data, combined with other actionable tips, can be used to influence agents’ and carriers’ marketing strategies for all different types of insurance products. She will also address how differences among generational groups affect their buying habits.”

Registration is required to attend IMCA’s Sept. 15 webcast. Please visit http://imcanet.com/events/webcasts/ for more information.

About the Webcast’s Presenter

Lianne Wade is the “voice of the customer.” Gathering customer intelligence through data-driven research efforts, she derives valuable insights about customers and translates these into effective marketing strategies to deliver superior results for B2B and B2C clients. Wade has extensive experience building strategic, customer-centric digital and direct marketing programs for Fortune 100 and Fortune 500 clients.

Wade is a member of the leadership team at the Wilde Agency, a digital and direct marketing agency in Westwood, Mass., that is a pioneer in using the “science of human behavior” in marketing. The Wilde Agency is driven by what behavioral scientists have proven about how people make decisions and applies that in their strategies and campaigns for their clients to deliver superior results.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.


The Insurance Marketing & Communications Association
Gloria Grove, 952-928-4644
Executive Director

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